Executive at his computer

From C-Suite to His Calling

April 01, 20252 min read

When Jason, a seasoned executive, left his C-suite role after a major company reorganization, he found himself standing at a personal and professional crossroads.

He didn’t just want another job.
He wanted clarity. Direction. And most importantly, purpose.

That’s when he found me through a Facebook post and reached out.

The First Ask: “What’s Next?”

Jason wasn’t sure what came next, but he knew it had to be different. We started working together right away, and within a few weeks, things started shifting.

He had his first win: clarity.
He realized what he really loved about his past work wasn’t the boardroom meetings — it was coaching and growing people into their potential.

Three Big Wins That Changed Everything

As our work deepened, three major breakthroughs emerged:

  1. Rediscovered His Passion
    Jason reconnected with the part of his career that truly lit him up — developing others. This became the foundation of his next chapter.

  2. Redefined His Role in the Corporate World
    He decided to stay connected to the world he knew, but not in the same way. No more C-suite grind. This time, he’d lead from the outside — as a coach.

  3. Created His Unique Coaching Edge
    Through our non-traditional work around purpose, identity, and vision, Jason developed a coaching style that separates him from every other executive coach out there.

What Helped Jason Succeed?

Jason brought a rare mix of commitment, reflection, and open-mindedness. He completed every task, leaned into the process (even the unconventional parts), and gave himself permission to grow. Each session expanded his confidence and his belief in what was possible.

The Challenges Were Real

Of course, like any meaningful transformation, there were hurdles:

  • He questioned how his peers would view this pivot.

  • He debated getting certified — worried he wasn’t “qualified” enough (spoiler: he already was).

  • And he faced the usual uncertainty that comes with starting something new.

But he didn’t let any of that stop him.

Where He Is Now

Jason is now building his coaching practice with intention and purpose. He’s working with high-level professionals, guiding them through their own development journeys, and making a powerful impact — just by being himself.

He’s not just building a business.
He’s building a legacy.

Are You a Man in Midlife Facing a Pivot of Your Own?

If you’re navigating a career crossroads or feeling misaligned in your current path, I’d love to support you like I supported Jason.

✅ Visit www.lorencrawford.com
✅ Or book a free Clarity Call: https://lorencrawford.com/midlife-clarity-optin

Loren is a coach who specializes in midlife challenges. He works with people to help them identify their deep soul-driven desires so they can live their best years yet.

Loren Crawford

Loren is a coach who specializes in midlife challenges. He works with people to help them identify their deep soul-driven desires so they can live their best years yet.

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